OUR TEAM

Daniel Goldberg

Chief Executive Officer and Co-Founder

For over 15 years Daniel Goldberg has architected and managed digital workflows for media organizations. With a focus on media management technologies and their implementations for television networks, movie studios, digital post-production facilities and their web-based delivery needs, Daniel has been involved with deploying and consulting for creative media environments, media asset management and global media delivery content in both Hollywood and New York City.

An award winning filmmaker and New York University Film School graduate, Daniel has also produced and edited media projects for HBO, MTV, PBS, Discovery, A&E/Biography, Showtime, Mercedes Benz, American Express, Time Warner, Microsoft and others.

Through his experience at two previous Technology startups in Management and Sales roles, Daniel has grown to understand the critical stages and relationships involved with successfully bringing new technologies to market. With SURGiVIEW Daniel is excited to be fusing his unique background in digital media strategies and contemporary web technologies for the Healthcare community, to inspire medical community connectivity, individual practitioner growth and, ultimately, enhanced patient care.

Dr. Richard Rosenfield, MD FACOG

Chief Medical Officer and Co-Founder

Dr. Richard Rosenfield has been practicing medicine in Oregon since 2000. After completing his residency training at Stanford University Hospital, he moved to Portland. Dr. Rosenfield is widely known for his minimally invasive approaches to surgical procedures. He has lectured nationally and internationally about the outpatient approach to hysterectomy, robotic surgery in gynecology, fertility and sterility, and the Essure method of permanent contraception. He has also pioneered new techniques and surgical approaches in the field of Gynecology.

Dr. Rosenfield is active in the Portland metropolitan community as a business owner and educator, lecturing frequently about Gynecology Topics. His passion for women’s healthcare is evident as part of the Medical Advisory Committee of Komen of Oregon.

After practicing medicine in a large multi-specialty clinic for several years, Rosenfield blazed his own path by designing and building a state-of-the-art Women’s Center for Minimally Invasive Surgery in a renovated warehouse in Portland Oregon. The Pearl Women’s Center has become an international hub for technology and education in the world of minimally invasive surgery for women.

The creation of SURGiVIEW was a natural progression for technology hungry Rosenfield and Goldberg. As a surgeon with years of video content, Rosenfield was struggling with the challenge of building an archive which could be easily searched and accessed. SURGiVIEW was born out of Rosenfield’s passion for surgical education and his fascination with technology. Goldberg’s background in media technology and desire to contribute to healthcare provided the synergy needed to create SURGiVIEW. Rosenfield’s objectives remain clear: to provide a surgical community where colleagues can collaborate with each other and industry to enhance education and improve patient care. There is no substitution for experience, and now one’s experience can be shared with world.

Marcus Oldelehr

Vice President of Sales, Worldwide

For the past 9+ years Marcus Oldelehr has held multiple sales and management positions in the Medical Device Industry with Ethicon Women's Health and Urology, a Johnson and Johnson company. As a sales representative, Marcus won multiple awards including their coveted Sales Representative of the Year in 2003. His deep experience in the Medical Device Industry covers roles as Professional Education Manager up to Divisional Manager in Sales, responsible for over $13,000,000 in revenue. He also served on business improvement, planning and product launch teams during his work at Johnson & Johnson. Marcus has covered over 1/5 of the United States, driving market share and revenue growth. Through building a robust and high performance team he was able to turnaround an underperforming group and finish in the top 4 nationally.

Prior to joining Johnson and Johnson, Marcus designed and developed advertising for Sprint Publishing and Advertising. He also earned top sales honors at Sprint, finishing #1 out of 150 nationally for his performance.

Marcus has an undergraduate degree in Personal Financial Management from the University of Missouri-Columbia with post-graduate studies in Sales Management & General Management at the University of Michigan's Ross Business School of Executive Education.

Marcus resides in Seattle with his wife Lindsey, daughter Sydney and son Dane.

Board of Advisors

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Stuart Cohen

Stuart Cohen is the chief executive officer of the Portland based Collaborative Software Initiative (CSI). A seasoned IT executive with 25 years of international business experience, Stuart Cohen is responsible for marshaling CSI’s leadership team and IT business and technology leaders to apply open source methodologies to software development and business communities. Stuart Cohen most recently served as chief executive officer at Open Source Development Labs (OSDL), which merged with the Free Standards Group to form The Linux Foundation. In Stuart Cohen’s four years as the senior executive at OSDL, he more than tripled the Labs’ vendor membership and formed Linux User Advisory Councils (LUACs) in three geographies to bridge vendors, users and the community, helping Linux grow from an emerging market opportunity to a mature market success.

Prior to his post at OSDL, Stuart Cohen was vice president at RadiSys Corporation, where his responsibilities included sales, marketing and developing strategic partnerships with leading companies in the technology industry. Prior to RadiSys, Stuart Cohen was vice president of worldwide marketing and a corporate officer at InFocus Corporation. Earlier, Stuart Cohen spent 17 years with IBM, where he first held senior positions in the US sales & marketing division, and later in the IBM Personal Computer Company and Networking Division. He spent his final six years at IBM with worldwide responsibility for marketing and with business development teams reporting to him in the U.S., Europe, Southeast Asia and China. Stuart Cohen holds a B.S. in Quantitative Business Analysis from Arizona State University.

Charles Corfield

Charles Corfield, CEO nVoq Incorporated, has been involved with successful technology companies and innovations for the last two decades. He was CTO of Frame Technology, acquired by Adobe. An early investor and board member of iBasis (IBAS), and BeVocal (acquired by Nuance). He served on the board of Liberate Technology after its spinout from Oracle and Netscape. He is currently on the boards of Intuicom and Pathogen Detection Systems. He also invests in technology buyouts and restructurings through Silver Lake Partners.

Barry Goldberg, CPA

Company Advisor

As the Chairman of FGMK LLC, a 250-person CPA and Consulting firm, Barry Goldberg has over 35 years experience consulting and managing the financial matters and business growth for a broad range of clients. At FGMK, Goldberg’s focus is on their Medical Division, in which he has spent over three decades helping physicians manage and grow their medical practice businesses.

Drawing from his broad financial and management expertise, Barry serves as a proactive CFO for many of his clients at FGMK and is well-known for his ability to bring clarity to business operations, work-out and restructuring situations, and to provide strategic tax advice.

Mark Packer, MD

Mark Packer grew up in California and graduated cum laude from Harvard University, receiving both an Honorary National Scholarship and a Harvard Scholarship. He received his medical degree from the University of California at Davis and completed his residency training in Ophthalmology at Boston University Medical Center. He achieved American Board of Ophthalmology Certification in 1997 and Recertification in 2008. He currently serves as Clinical Associate Professor of Ophthalmology at Oregon Health & Science University.

Dr. Packer’s research focuses on refractive surgery, intraocular lens technology and glaucoma surgical devices. He has served as Principal Investigator in over forty clinical trial protocols, including investigation of the Carl Zeiss Meditec MEL-80 Excimer Laser, Abbott Medical Optic’s Tecnis Multifocal Intraocular Lens and the Synchrony Dual Optic Accommodative Intraocular Lens. He is currently Medical Monitor for the investigation of Transcend Medical’s CyPass and TrueVision’s Visualization and Guidance System for Microsurgery. Dr. Packer works extensively with leaders in the ophthalmic industry on the development of new technology for cataract and refractive surgery. He is a consultant to Abbott Medical Optics, Advanced Vision Science, Bausch & Lomb Surgical, Carl Zeiss Surgical, Celgene, GE Healthcare, Haag-Streit USA, Ista Pharmaceuticals, LensAR, Rayner Intraocular Lenses, Surgiview, Transcend Medical, TrueVision Systems and WaveTec Vision Systems.

Dr. Packer’s recent peer-reviewed scientific publications include “Evaluation of the Aspheric Tecnis Multifocal Intraocular Lens: One-Year Results from the First Cohort of the Food and Drug Administration Clinical Trial” appearing the American Journal of Ophthalmology; “Effect of Intraoperative Aberrometry on the Rate of Postoperative Enhancement: A Retrospective Study,” “Immersion A Scan Compared to Partial Coherence Interferometry,” “The Physics of Phaco: A Review,” “Intraocular Lens Power Calculation Following Incisional or Thermal Keratorefractive Surgery,” and “Refractive Lens Exchange With the Array Multifocal Lens,” appearing in The Journal of Cataract and Refractive Surgery; and “Aspheric Intraocular Lens Selection Based on Corneal Wavefront” and “Initial Clinical Experience with an Anterior Surface Modified Prolate Intraocular Lens” appearing in the Journal of Refractive Surgery. He edited the textbook Refractive Lens Surgery published by Springer and also served as editor for the “Functional Vision” issue of International Ophthalmology Clinics as well as the annual Cataract and IOL issue of Current Opinion in Ophthalmology from 2005 to 2009. Dr. Packer has delivered hundreds of presentations at scientific meetings around the world and demonstrated live cataract surgery on four continents. He currently serves as Chairman of the Cataract Clinical Committee of the American Society of Cataract and Refractive Surgery and is a member of the American Academy of Ophthalmology Preferred Practice Pattern Panel for Cataract. In 2005 he was elected to membership in The International Intra-Ocular Implant Club and has consistently been named one of 50 Top Opinion Leaders by Cataract & Refractive Surgery Today. You can keep up with is current thoughts by reading his blog; a recent post can be found at http://community.modernmedicine.com/_Reasonable-Expectations-for-Refractive-Cataract-Surgery-in-Virgin-Eyes-The-Accuracy-of-Biometry-and-IOL-Power-Calculations/BLOG/1931160/33379.html.

Stephen Song

Through 20 years sales/marketing/clinical development/product development in MIS products with Viking Systems, Karl Storz Endoscopy, Johnson & Johnson, ConMed and U.S. Surgical, Stephen Song has extensive experience within the minimally invasive surgery market with a successful track record in developing and launching new minimally invasive surgical products and procedures across multiple surgical specialties.

Mr. Song received an MBA from the Wharton School of Business with an emphasis in new product development and technology introduction and he also holds a B.S. degree in Marketing from Arizona State University.

John Webber, MD

Trained as a general surgeon and oncologist, Dr. John Webber specialized in diseases of the breast, and founded the Oregon Breast Center in Portland.

A Columbia University graduate, Dr. Webber received his MD from the University of Oregon Medical School, served an internship at Hennepin County Hospital in Minneapolis, and a four-year surgical residency at Emanuel Hospital in Portland. Major Webber served as Chief Surgeon with the US 8th Army at a busy MASH hospital in Southeast Asia, and residency teaching faculty member at Madigan General Hospital, Fort Lewis, Washington , and Emanuel Hospital, Portland. He is certified by the American Board of Surgery, and elected to Fellowship in the American College of Surgeons. He is an Emeritus member of the American Society of Clinical Oncology and the Oregon Medical Association.

As a breast disease expert, he has lectured extensively, including the Queens Breast Unit in London, Beijing, the National Cancer Institutes of the Soviet Union and Italy, among others. When arthritis blocked his surgical career path, Dr. Webber transitioned from clinical medicine to business management. After a year in Portland State’s MBA program, he transferred to the University of Colorado School of Business, where in 1990 he received a MHA, Masters in Healthcare Administration. Since then he’s designed and organized a number of startup companies and programs in distance learning, internet technology, consumer health, international health, organized labor law and professional contract negotiation.

Dr. Webber was appointed by two Oregon governors to the executive board of Oregon Resource and Technology Development Fund, a venture capital firm, and presently runs a small real estate investment company. He is a Medical Reserve Corps member, active in regional disaster planning, international humanitarian service, and a member of Portland Downtown Rotary. John is married to his wife of 49 years, Carla, and has four adult children and eight grandchildren.

Ira Weiss

Ira Weiss is a seasoned business advisor and investor in the Healthcare IT space, with a range of significant experience covering early investment to business development and exit strategies for Healthcare and other startup Technology businesses. Weiss is the managing partner of RK Ventures Group, a venture capital partnership of individual investors that invests in early and mid-stage start-up companies. He is on the board of Concerro (www.concerro.com) and led an investment into Hxti (www.hxti.com) before it was acquired. He is also on the board of directors of Retel Technologies www.reteltechnologies.com and serves as an advisor to various other early-stage companies.

Ira is also the Managing Director of Hyde Park Angels in Chicago, an angel investing group affiliated with the Polsky Entrepreneurship Center at the University of Chicago Booth School of Business. He earned a bachelor's degree in accounting from the University of Illinois in 1992. He received an MBA in 1999 and a PhD in 2001, from the Chicago Booth. He holds a CPA from the state of Illinois.